It’s the most important thing in business!
Well, that is what I believe, but belief is not universal.
In my world, planning for continuity is the most important aspect of any business, and I really do believe it should have a higher priority.
The reality is that apart from buying insurance most businesses pay little attention to continuity. It’s not their bag. They just want it out of the way, so they can get on with doing their thing and making money.
Clients seldom ask me detailed questions about their cover. I give them an outline explanation supported by full detailed documentation. I’m happy to go into detail and be #openhonesttransparent but they generally just don’t have the time. I truly wish they did.
Clients are unhappy when they are told they can’t claim for something, which has never been insurable and never could be, but they assumed it was. They seldom read the documents.
Good examples are matters of maintenance, like leaky roofs and worn-out boilers, as well as non-damage related business interruption claims, which have been much in the news lately.
Apart from loss of trading profit after an insured DAMAGE loss, there are 5 main extensions, they are:
- Failure of Public Utilities
- Physical damage at a suppliers premises
- Physical damage at a customers premises
- Murder death or suicide, on the premises
- Denial of access due to surrounding property damage
If clients were willing to spend more time understanding their insurances, they would plan better for the things which aren’t insurable, and their businesses would be far more resilient in difficult times. The pandemic proved that beyond any reasonable doubt. Very few insurances had any cover, (for very good reasons) but many assumed they would be insured.
I can explain all this for clients, simply and efficiently, I just need to have a pleasant chat.
Tel: 029 20 470 375