The Marketing Mix
I’m always looking for ways to get new customers.
I believe in the marketing mix, in essence you must have more than one activity ongoing, and at any given time one or more of them should produce results. Not all of them all the time and not the same ones at the same time.
If you find that a marketing activity is not producing results, you don’t necessarily stop doing it immediately, but you can decide to prioritise resources and time on the ones that are working best at the moment.
If it becomes clear that one activity no longer works, for very sound reasons, then you may well terminate it and only revisit it if circumstances become more favourable for its success.
Here are some of the ways in which we have gained customers over the last 10 years, it would be interesting to find out which ones you prefer and why?
- Referral Marketing
- Direct Mail or Email Campaigns
- Social Media
- Cold Calling – Phone or in Person
Today I’m putting to bed a renewal provision for a long-standing client and in the process, I will ask the client for a referral, but only once I believe they are happy with the result.
Clients can be some of the best champions for your business, after all if they are pleased with the results you have delivered, surely, they will be happy to refer you to their friends, colleagues or associates, comfortable that the referral will raise their standing at the same time.
To leave your happy customers out of the marketing mix, would seem to be an open goal you really can’t afford to miss.
Remember to be #openhonesttransparent because customers love it when they know you have their best interests at heart and that’s when they stay for the long terms.
Have a great day!