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Education, Education, Education!

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I always say my job is to educate clients to make better informed buying decisions, and if I get that right it means they should continue to place their business with us. That’s not condescending at all. There is no reason they should know the detail of what we do, unless it’s been explained.

That means I have to explain in simple, non-jargon terms:

  • Why we do what we do.
  • How we do it.
  • How we add value for our clients.

In very simple terms, how we support our clients by getting the correct technical solution, at the most competitive price available in the market, declaring our fee up front before a decision is made, so our clients can see that what we earn is reasonable. This often saves them up to 30% on their current insurance spend, and often enhances the cover they have.

This week I’m helping a variety of customers to get the vey best deal possible. They include:

  • A construction training company – Professional Indemnity
  • A mobile site guarding security business – Fleet Insurance & Liabilities
  • 3 Import / export businesses – Marine Cargo, Storage & Liabilities
  • A regional bakery with several shops – Fleet insurance
  • And an importer of plants and seeds – Engineering Inspection services

These are just a few of the clients we help and the solutions we provide and we’d love to see if we can help you?

If you’d like to know how we can save you up to 30%, using our fee only (nil commission) model I’d love to have that conversation.

Don’t leave it too late, the more time we have the more certain we are that we can get the result you want.

You can book a call at www.valuefirstbusinessinsurance.com or call 029 20 470 375 for a chat.

Have a great day 😊

Marketing Mix

The Marketing Mix

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I’m always looking for ways to get new customers.

I believe in the marketing mix, in essence you must have more than one activity ongoing, and at any given time one or more of them should produce results. Not all of them all the time and not the same ones at the same time.

If you find that a marketing activity is not producing results, you don’t necessarily stop doing it immediately, but you can decide to prioritise resources and time on the ones that are working best at the moment.

If it becomes clear that one activity no longer works, for very sound reasons, then you may well terminate it and only revisit it if circumstances become more favourable for its success.

Here are some of the ways in which we have gained customers over the last 10 years, it would be interesting to find out which ones you prefer and why?

  1. Referral Marketing
  2. Direct Mail or Email Campaigns
  3. Social Media
  4. Cold Calling – Phone or in Person

Today I’m putting to bed a renewal provision for a long-standing client and in the process, I will ask the client for a referral, but only once I believe they are happy with the result.

Clients can be some of the best champions for your business, after all if they are pleased with the results you have delivered, surely, they will be happy to refer you to their friends, colleagues or associates, comfortable that the referral will raise their standing at the same time.

To leave your happy customers out of the marketing mix, would seem to be an open goal you really can’t afford to miss.

Remember to be #openhonesttransparent because customers love it when they know you have their best interests at heart and that’s when they stay for the long terms.

Have a great day!